Contact Our Experts: 888-406-1984
Home > Outdoor > Coolers > Bison Coolers > Bison Coolers 12-Pack SoftPak Cooler Bag
Bison Coolers Technology
Bison Coolers 12-Pack SoftPak Cooler Bag
Bison Coolers 12-Pack SoftPak Cooler BagBison Coolers 12-Pack SoftPak Cooler BagBison Coolers 12-Pack SoftPak Cooler BagBison Coolers 12-Pack SoftPak Cooler BagBison Coolers 12-Pack SoftPak Cooler BagWatch Video

Bison Coolers 12-Pack SoftPak Cooler Bag

Item #:
This item is currently out of stock!

Product Description
About Bison Coolers
Bison Coolers Warranty

This isn't your mom's old personal soft-sided cooler. This Made in USA cooler packs a serious punch. The Bison SoftPak is tough as nails and keeps ice for up to 24 hours in 120 degree heat. Wrapped in a heavy duty 1000 denier vinyl shell, it's stronger than any other soft-sided cooler, tear resistant up to 375 pounds and UV protected to ensure it doesn't fade. With nearly an inch of insulation, this beverage cooler keeps your drinks frosty cold. Use the exterior pocket for dry items or the MOLLE webbing to add your favorite accessories and turn it into a dove hunting, deer hunting or fishing cooler that's designed just for you.


  • The only MADE IN USA vinyl soft-sided cooler
  • Holds 12 cans and about 5 pounds of ice
  • 1000 denier vinyl is tear resistant up to 375 pounds
  • Twice the insulation of most soft-sided coolers providing ice retention that's twice as good
  • Side pocket for dry items
  • MOLLE webbing for customizing with your favorite accessories
  • Removable shoulder strap

Common Uses:

  • Great for day trips
  • Sporting events
  • Big lunches
  • Manly picnics
  • Deer blinds
  • Dove hunting
  • Off-roading in an ATV
  • A day on the water

Capacity and Dimensions:

  • Dimensions: 13" x 8" x 11"

At Bison we take pride in good, old fashioned American craftsmanship. Blood, sweat and tears built this fine country and we've invested ours into designing and constructing the best coolers on American soil. Bison coolers are one of the top rated ice chests coolers on the market today so rest assured it's an investment that you won't regret.

Warranty claims go through Bison Coolers


Our warranty does not apply to damage caused by negligence, misuse, fire, personal modifications or commercial usage. Accidental or normal wear and tear is not warranted including scratches, dents, chips or discoloration due to usage or sunlight. Plastics regularly expand and contract given environmental conditions. Slight lid warping may occur and is not covered under warranty unless performance of the cooler is materially impacted. These products will be performance tested at our facility and Bison Coolers, LLC will repair or replace, at their discretion, the cooler or any component that is deemed defective.

Demo or factory seconds are not warranted.

Bison Coolers, LLC shall not be responsible for consequential, special or incidental damages arising out of a claim or due to the use of our cooler. Our limit of liability is the purchase amount of the cooler.

We reserve the right to change product models, designs and colors. Limited run products may no longer be stocked and Bison Coolers, LLC will provide a comparable product at our discretion. Coolers repaired or replaced under this limited warranty may or may not include these changes.

Product Reviews